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You've reached a place in your business where it's time to hire a marketing agency. Read on for to get prepared for that first agency meeting.

3. How long are you looking for help- is it a set period of time or a longer term engagement?

 4. What are the results of your current marketing efforts? Are you measuring those results? If so, consider what analytics to collect to frame the discussion. This could be current social media statistics, Google analytics, or other reporting.

 5. Will you be involving existing staff in the initiative? If so, will they have the capacity to work with the agency given their existing work commitments? Marketing services won’t yield fruit if staff needed for collaboration are unavailable.   

6. Know your budget ahead of time. Don’t be afraid to be vulnerable and share the information. If you have budget flexibility, at least know what you are planning to expect to pay. If no information is provided, it’s difficult to give realistic, pragmatic estimates.

 7. Decide if you need a local firm or if the firm can be located anywhere. Are there things about your business or area that a local firm will understand better?

 8. Consider the importance of industry experience. Is it important that the agency already have this experience? Sometimes there is upfront research costs for a firm to get background on your industry. , if that is not already a specialty for them. If you don’t want to pay this, then you need to find a firm that specializes in your industry.

 Preparing for this first discussion will take time and consideration. Answering these questions will help you make that first conversation more effective so that you can get what you need out of the conversation.

 Join us next week for part 2 where we share what to expect in the first agency meeting.

Click here to learn more about Startup Studios.

Click here to learn more about Chris Kim.

You've reached a place in your business where it's time to hire a marketing agency. Read on for to get prepared for that first agency meeting.
You've reached a place in your business where it's time to hire a marketing agency. Read on for to get prepared for that first agency meeting.
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